Saudi Tourism Authority (STA)
Nov 2019 - Present
VP International Marketing & Communications
The Saudi Tourism Authority (STA) is a governmental body and the official promoter of brand Saudi, the official Saudi national tourists destination brand. It is focused on encouraging and supporting domestic and inbound tourism and overcoming obstacles to growth of tourism in Saudi Arabia.
Jan2019 - June2019
One of the fastest-growing and leading Fintech companies in the MENA, HalalaH is a Digital Payment platform aiming at providing customers access to a meaningful and enjoyable financial experience and providing customers with the ability to consolidate their payment transactions within one platform seamlessly.
Nov2017 - Nov2019
Chief Marketing Officer
Launched in 2013, Maestro Pizza is Saudi’s fastest-growing Quick Serve Restaurant chain, having international standards. Maestro has been widely appreciated with a mission to Master Saudi Pizza.
Nov2016 - Nov2017
Marketing Director (KSA)
A brand that aims to simplify people’s lives by revolutionizing the transportation industry, Careem is the region’s leading ride-hailing service and only Tech Unicorn. With 30% monthly growth, it operates in 80+ cities across 14 countries and hosts over 10 million users.
Meem (by Gulf International Bank)
May2014 - Nov2016
Head of Retail Marketing (AVP)
Gulf International Bank (GIB) is a 45 years old pan GCC bank that lately transformed and diversified its business to offer highly innovative customer-oriented retail banking services through its sub-brand meem.
The Marketing Department (TMD)
Nov2010 - May2014
Co-Founder & Managing Partner
The Marketing Department (TMD) is a digital marketing agency that specializes in performance advertising, social media and online customer care services.
Jul2007 - Jan2011
Head of Marketing
Derayah is a $40 million capital independent investment firm that is today the largest non-bank broker in both Saudi Arabia and the Middle East. Derayah is active in the areas of brokerage, and asset management and investment advisory.
Jul2006 - Feb2007
Transactional Advisory Consultant
With offices in 157 countries and more than 276,000 people, PwC are among the leading professional services networks in the world. Helping organisations and individuals create the value they’re looking for, by delivering quality in assurance, tax and advisory services.